Ka moolelo o ka "Adidas", ke 'ole a me ka hana o ka hui

I kēia lā kekahi hiki apuepue loaʻa i ke kanaka i makemake e malihini huahana poe Adidas, akā, wale he mau ike i ka mōʻaukala o "Adidas" a laila, ma ka aoao o ka hui ua lilo no laila, mahalo a puni ka honua. I ka laulā o nā huahana o keia momoku ahi e leie aku oe, e hiki wawe ka lawe i ke kapa no kekahi sport, no ko ka i ka loa kaila a me ka hoʻomaha mau mea, i ke kanaka ma muli o kēia loea pu me ka poʻe akamai a me ka honua-papa hoku. Akā, i ka moʻolelo o ka "Adidas"ʻike nō i nā lā ka wāʻaʻohe kekahi e pili ana i kēia poʻe,ʻaʻole i lohe o. 'O kēia ke kumu nui e e hoihoi e aʻo pehea e kūkulu i ka honua-kaulana momoku ahi.

hookumuia'na mai

I ka moolelo o ka "Adidas" poʻe hoʻomaka i ka 1920. Ka inoa o ka hao ka ukuia i kona mea hoʻoheheʻe kālā - Adolf Dassler, a me ka mea he huihui 'ana o ka loiloi mua syllables o kona inoa mua a me ka hope.

Main kuko i loko o ke ola ua pôpeku Dassler, ka mea ma ia manawa i pono e hoomaka ana e e hoʻomano palahalaha ae maʻEulopa. Germany ka make i ka 1918 a me ka hoouka kaua ana o ka hoʻoponopono ulia kaumaha a me ka emi ka waiwai o ke kālā ma hope, ua komo 'o' ke aupuni i loko o aneiai kaumaha, a me miliona o ka poe koa, e malama, e hele mai hoʻi, mai ke alo laina, noke ohui i ka helu oʻaʻole loaʻaʻoihana, i wale i wahi e noho. Nō hoʻi i loko o ka pilikia kulana home 'ole, a loaʻa Dassler' ohana, a ma hope o ka podrabotok hoʻoholo i loko o kakahiaka 1920 e oaka ana i na iho pāʻoihana hana ana i mau kamaa, - i ka mea o ka moʻolelo o "Adidas" Ka hoʻomaka 'ana.

mua hua

Ma ka hoʻokō 'ia' Dassler manaʻo ke kokoke responsibly. E like me ka makuwahine o ka holoi lumi i ua hoʻohana no ka kāmaʻa? Aiiio Shop. Ua mea waiwai 'ana i kumumanaʻo ana Adolf hoike maikai ingenuity, e ka mīkini no ka oki E hūnā i nā mai ka maʻamau paikikala. Mōʻaukala o ke kupaa "Adidas" i kona kumu kaʻoi loa me ia i ka uuku aoeaiia caaiea Workshop. I kona ohana iho i hana i kekahi mea: he makua kāne a me kāna mau keiki - Rudolf a me Adolf - kroili kamaa, a me ka makuwahine a me ka kaikamahine i hana ma ke kumu o ka canvas.

First kamaa, i hoʻomaka me ka moolelo o ka poe 'Adidas' ho maʻamau hiamoe slippers i ka oihana koa pono, e like me ka kāmaʻa puupuu wawae i oki mai i kāpaeʻia papale hainaka. I ka Ia manawa Adolf hana i loko o ka ulu ana o ka hou Ke Ana Hoʻohālike a me ka hoʻolālā? Iecaianoaaiiie, oiai Rudy ke kūʻai akuʻana o nā huahana ua hanaʻia.

Loko o eha makahiki, i ka moʻolelo o ka "Adidas" i ma luna o ka hou ano - i loko o ka o Nuioka ma hana umikumamalua uku? Aaiuo, a ma ka lā puka koke 50 hui o nā kāmaʻa. Ua mea waiwai 'ana i kumumanaʻo ia i ka makahiki 1924 i kapaia "Dassler Brothers Shoe hola" i ka hana.

ka makahiki 1925

Mōʻaukala nā kamaʻa puki "adidas" nā lā hoʻi i ka makahiki 1925, a me keia mau kamaa, ua lilo i kū hoʻokahi,ʻaʻole wale no Hawaii, akā, i ka mea holoʻokoʻa honua kaiāulu. Ma kekahi, o ka oi aku no nā kamaʻa puki hoahanau Tselyayn forged metala spike in, a hoomaka ae la i ke ao nei, e 'Imi hoʻohana haʻuki "spike in."

1927-1929 makahiki

Mai ka mua "spike in" mōʻaukala o ka ahakanaka "Adidas" Ua 'Imi ke kino, a me ka meaʻuʻuku Workshop ulu i loko o ka uuku hola. No ka mea? Iecaianoaaiiie pā i ka haehaeʻia piha ka hale, a no ka hana hoolimalima 25? Aaiuo. Kela a me keia lā, i kēia momoku ahi paka mai i 100 hui o nā kāmaʻa.

I ka 1928, maoli hoʻomaka e e hana i loko o ka "Adidas" momoku ahi moʻolelo, no ka mea, o ka huakai palapala i iaoaioa no ka "SPIKE", a me nā huahana Dassler hoʻomaka e e palahalaha ae a puni ka honua. Ma ka nâ Pâʻani 'Olumepika ma Part I, ua hoomaka iho nei na mea he nui' âlapa, e olelo aku i loko o ke kāmaʻa me keia Hawaii, a ma ka 1929 i ka hola i hoomaka assortment a me ka Hui Pōwāwae kamaa.

30 makahiki

I loko nō o ka kālā ulia ma Hawaii, o ka poe e thriving, loa e malama pono ana i ka hoʻolimalimaʻia kukulu ana a me ka waiho ana i ka hou,-yoa? Iiai ekolu? Iecaianoaaiiuo hale. Iloko o ka nâ Pâʻani 'Olumepika, hoomaka ae la kekahi triumphal huakaʻi o ka poʻe o nā huahana i loko o nā'āina o ko ke ao nei. Ma 'ana, ka' âlapa i pâʻani 'o ia i loko o Adidas kāmaʻa, lanakila ' Olumepika mau mekala, a ua hoʻonoho ke ao nei mooolelo, e haawi ana i ka hoʻolālā i ka mea hiki ole hoʻolaha.

I ka 1938 wehewehe iho la oia i kekahi hola i loko o ka mokuna o Herzogenaurach, i hoʻomaka kela la i keia hua 1,000 hui o nā kāmaʻa. Mai ka hoʻomaka o ka Apana World War, ka huakai loaa he wahi lihi iki o ka pilikia. Oiai, mea i ka "Adidas" moolelo o ka honua nei, a me ka aayoaeuiinoe holoʻokoʻa, i loko o nā nā hale hana ua i hoao e paka rocket-propelled grenade, akā, no ka manaʻo i ole hoʻokō. Ma keia manao, ka mea i hoʻoholo e e aʻo mau kamaa, no ke Kelemānia a paa i ka manawa o ke koa hana.

40s

I ka makahiki 1945, i ka hola Dassler hoahanau mahuahua huahelu, a ma lalo o nā hua'ōlelo o ka indemnity ia mai ia e ua hanaʻia no ka US kūikawā Pāʻani Holohau skates, a me kahi loaa Loan, halelewa,'āpana, e like me na mea he nui 'ē aʻe i kāpaeʻia pono hana. Mahalo i ka mea waiwai wale o Adolf ka mea mālama i ke i mai na pono hana loaa hou Ke Ana Hoʻohālike o nā kāmaʻa. Rudolph moe i loko o ka Pow e hoʻomoana ai.

Ke anaina UOAAaOON e 'Imi kākoʻo nui' âlapa, me pono me ka uku no kā lākou mau kapa, a hiki hoakaka kekahi uku no ka mea i ka mea, ikeia i loko o laila.

mahae

I ka MH 1946, "Adidas" mōʻaukala o ka hele mai a hiki i ka hopena, a laila, i ke literally hoʻomaka mai kūikawā. Rudolf Ua hookuu mai o ka halepaahao, akā, na hoahanau e hou hiki ke loaʻa i kekahi mau 'ōlelo. I loko o kekahi mau makahiki, aia no he pāʻoihana mahele, a ma laila nō nāʻokoʻa poʻe - "Adidas" a me ka "Puma". Mōʻaukala o ka hanaia ana o kela a me keia o ia i kēia manawa, ua pākahi.

I ka 1948, ma hope o ka mahae hope loa o ka 'ohana hana, Adolf lawe ma lalo o kona eheu hola Addas, iā Rudolph loaʻa hola Ruda. Over manawa, i ka inoa hoʻololi i Puma Ruda, a me Addas huli i Addidas. Uaʻikeʻia me "Adidas" momoku ahi a me ka "Puma". I ka moolelo o na mau poe ka hoʻomaka 'ana me kā lākou mau loa uaua Competition mawaena o lakou iho.

Adolf hoʻomaka i ka hana i ka hou kükohu - nā kamaʻa puki i ka laholio, i hoʻokū pono ia me ka weheʻia spike in.

50 makahiki

I ka moolelo o ka hoʻokumuʻo o "Adidas" me he kuokoa Adolf hihia hou hoʻomaka i ka hoʻomohala, a ia produces he hailona o hou huahana ma lalo o kona mau momoku ahi, e hiki i ka widest kūkākūkā o ka hao nā hualoaʻa a. Ano, ua Hawaii hiki ke 'ike ma luna o nāʻeke a me sportswear, a me ka laua i ka' Imi ka paipai i ke aloha a hiki i ka piʻi like o nā Olympians.

60 makahiki

Mōʻaukala o ke kupaa "Adidas" a me ka "Puma" i me ka nui loa okoa mai kekahi i kekahi. Adolf poe ua ulu koke, iā Puma mea nō kahi lōʻihi ma ke kua. Moreʻana kaikuaana OOOXO kuni kala, e like me ka pono me produces he His - kūikawā kamaa i hoʻolako pono me ka polyurethane ua'omoʻomoʻia poho. He waiwai 'ana i kumumanaʻo o ka mea i hiki i keia la i ka lole kamaʻa ke nânâ' ano he ākea.

80-90s

I ka makahiki 1978, Adolf Dassler make iho la, a hoomaka iho la hou aku i kana wahine a me ke keiki a Heiloo pāʻoihana ulu. Ua mea waiwai 'ana i kumumanaʻo ia no ka manawa mua, pāʻoihana ua ulu loa maikaʻi, a me ka 1983, Heiloo i hana i ka mua ke kūʻai akuʻana poʻe i loko o ka moʻolelo Hawaiʻi, a i manao ia no keʻano o ka nii? Hanana.

I ka makahiki 1985, make iho la o Heiloo ka makuwahine, a ma ka makahiki 1986, koke make iho la ia, ia ia iho. Reorganization o ka poe nele i ke hoʻokō 'ia, no laila, ka poe i hele loa paʻakikī manawa, a me wale i ka 1990 kona poho ua like ia i ka nui huina. Young kanaka i increasingly e hoomaka ana e makemake hou laekahi lama e like me Reebok a me Nike. Ua mea waiwai 'ana i kumumanaʻo i ka poe kuhikuhi i ua hanaʻia Adidas huahana ma Germany, nā mea hoʻomākaukau i nui koina, ko Reebok a me Nike hana kona huahanaʻano nui i Kina a me Thailand mea kanu. Urgently pono like Adidas hana mau ia e maikaʻi-ike momoku ahi, e hooponopono i ke kulana, a me ka mea makemake e naaupo e wale e aku ia ia e make.

Ia mea, mai keia ulia hoʻomaka e paʻi me "Nike" a me ka "Adidas". i i pau i ka moolelo o ka poʻe i loko o ka hope, a no ka mea, i ka wa a kona poho me ka nui loa oi makahiki i loaa mai, 80% o ka huina helu o ka mahele i hele i ka Palani mea hoʻopukapuka kālā Bernard Tapie ma ka inoa. Oddly lawa, akā, ma hope o kēia hana i loko o ka loa pōkole manawa ua mahuahua kokoke alua o ka hao ka puka waiwai.

Mai ka makahiki 1993, i ka huakai hoʻomalu i ka mea hou momoku ahi moʻolelo, oiai ka mea, puka mai loea man- akia o ka papa kuhikuhiE hoʻokūkū ana i ka hoʻolālā - Reebok a me Nike. ? Iecaianoaaiiuo nona iho ua kiʻekiʻe e hoomaka ana i ka e hoolilo i ka'āina kahi uku, ua nui haʻahaʻa ma mua o ka mea Europa kekahi. Over manawa, i nā huahana ma lalo o ka hao Adidas nalo loa mai o ka retailer, no ka mea a pau ma luna o ka honua e hoomaka ana e wehe moku lawe hae papa kāwiliʻai.

kēia Adidas

I ka 2008 o ka poe kakau i ka 10-makahiki hana me ka Russian Pôpeku 'Union, a hiki i kēia lā i ka hana likeʻole' atikala o ka lole kamaʻa, kapa, a me kela ano keia ano o ka lako a pan no ka aʻo. Ma ka manawa, i ka lāʻau kū o ka CEO o ka pūʻulu i Herbert Hainer.

Mawaena o ka Contemporary pūʻulu kikowaena ia pono-ike ahi e like Reebok, RBK & CCM, Rockport a me Pāʻani Holohau, keia hana he nui helu o hou huahana, i OAOOUIEeE loa hoʻokahuli aupuni wale, hoihoi 'manao, like hoʻi me ka kŘpa a kiʻekiʻe oaoieei-hana.

'Âlapa e piʻi like

'Aʻole surprisingly, ka poe loaaʻano nui ike i ke aloha a hiki i keʻano o ka nii? E piʻi like o ka' âlapa i pâʻani 'o ia i loko o ka lol; nolaila ia i kuu ma lalo o kēia momoku ahi. Eia naʻe,ʻaʻole a pau nana ole aku i maoli lawe i ka hiʻona o kēia poʻe.

Ua pau ka hoʻomaka 'ia, i ka 1928, a me ka Kelemānia' Olumepika hui poʻo kaʻi 'no Dassler? Acaeoey? A hana i ka hou opuupuu kamaa, a i ka 1931, hana hana kūikawā Hana kamaa.

I ka 1932, i ka Kelemānia 'âlapa o Arthur Yonath i loko o ka lāhui hookipa mai he mekala kâlâ keʻokeʻo i loko o ka 100 mau mika ma US nâ Pâʻani' Olumepika, a ma hope o eha makahiki i Amelika runner Dzhessi Ouen kaʻohiʻana i i eha elua mau mekala gula, a e puhi ia i elima honua mooolelo ma Pelelina, e olelo ana ma o ka kāmaʻa mai keia Hookah. Ka mea,ʻo ka 'Olumepika i ka momoku ahi ike a pau ma luna o ka honua.

Ma hope iho o ke kala o nā kāmaʻa me ka weheʻia spike in poʻe "Adidas" Ua mua huki mua ia me ka nui loa i loko o e like me ka papa kuhikuhi competitor - i ka poe Puma. Na kekahi 'Olumepika ma Helsinki, i i paʻa i loko o ka makahiki 1952, ua hookupaa iho la ia hookahi hou i ka mua o keia Hookah, mai ka poi pu hapanui o na hihia i nā' âlapa a pau i loko o nā kāmaʻa o keia mau momoku ahi.

Kekahi lanakila o ka hui i ka lanakila o ka German kime i lanakila 'o ia i ka World Cup, a ma ka mea ia manawa hana me "Adidas" na kamaa ma kona olelo e lilo. Laua Adolf manao, e haʻi'ē aku nō kona momoku ahi ma luna o na hoailona i i kaulia a puni ke kahua, no ka mea, ma ka hou ana i na kânaka i hele mai i ke kahua pâʻani nei, ka mea ike a me ka Mea Nānā ka poe kiai i ka ń ma kīwī hiki. Ma hope iho o ia ekolu-hapaha o ka huina helu o Winners ma ka nâ Pâʻani 'Olumepika ma Melbourne i lanakila' o ia i ko lakou mau inoa i loko o Adidas kamaa.

Nā sixties ua loaʻana no ka poʻe i loko o hua'ōlelo o ka pāʻoihana? Acaeoey. Mua o nā mea a pau, ua hoomaka ae la e alakaʻi i ka nâ Pâʻani 'Olumepika ma Roma, i ka World Cup i ka makahiki 62 la, e like me ma ka nâ Pâʻani' Olumepika ma Tokyo, i i paʻa i loko o 1964. Ma ka Mekiko pāʻani ma kahi o 85% o ka huina helu o nā 'âlapa, he loko o na kamaa o ke Hookah, a me Dik Fosberi, ka mea Radio ma ka Jump kiʻekiʻe, lanakila' o ia i ka mekala gula, ka hoʻohana 'ana i kekahi pono hou' ana i kūpono e radically hoʻololi i ka sport. I waena o nā mea a pau, e hoʻonoho ke ao nei mooolelo a me ka lōʻihi jumper Bob Beamon, a pela, 'âlapa, e hana i? Ieaoa momoku ahi Adidas, lanakila' o ia i ka huina o 35 keleawe, 35 kala, a me ka 37 gula mau mekala.

France Bekkenbauera no ka 'Eulopa Poʻokela Aupuni i ka makahiki 1972 ua ulu ka poe i loa palupalu a me ka malamalama kamaa. Kēia kaila kamaa i o ka kūpono ili, e like me ka Hookah, hiki "e hoʻokō 'abrasion malama aku ai." Ma hope o ka Kelemānia aupuni pôpeku kime pôpeku ma ka mua Europa Championship, alaila, lalau aku la ia, a me ka World Cup, Adidas huakai ua lilo i ka hae o ka pôpeku haʻuki.

Kekahi holomua milestone i loko o ka mōʻaukala o ka ahakanaka ka hoʻomaka 'ana i ka nâ Pâʻani' Olumepika ma Munich, a i wahi i loko o ka makahiki 1972. No ka mea manawa mua Adidas i ua kapa ka kūhelu Loulou o o keia hanana, a me ka huina o iai? Oaiaaiea ka ahakanaka hana 78% o ka i komo ka poe i lanakila 35 keleawe, 37 kala, a me ka 35 gula mau mekala.

I ka makahiki 1996, ma hope o ka poʻe hoʻi ma luna o kona mau wāwae, ka mea hou i hai aku i ka papa kuhikuhiE Loulou o o ka nâ Pâʻani 'Olumepika, a ma hope o kēia hanana i ka mau huahana kuai mahuahua ma ka 50%. I loko nō o ka mea i ka iniiaiie hoolohe no keia momoku ahi komo i ka poʻe e noho lā ma 'Eulopa, a mahuahua ma hope o ka' Olumepika o ka huina kaʻana like 'ana o ka poʻe i loko o ka US market, i kahi i hoomaka ia e 12%.

I ka 2004, Greece ka sensational lanakila ma ka Europa Pôpeku 'Championship ua loa Adidas ka pilina i ke kūpono' ana o nā huahana ma keia aina no ka mea, ma ia manawa i ka poʻe hana me he mau Loulou o o ka aina kime. Nâ Pâʻani 'Olumepika lawe wahi ma Atenai, ua lilo i ka hou anuu, a me ka poʻe Adidas hoʻohana like me ka Hōʻike Pāʻani Kinipōpō Hīnaʻi no kaʻokoʻa huahana o ka hao. Ma hope iho ua Adidas i ka kūhelu wale mai ana o ka lako a pan no ka 21 National 'Olumepika Komite, a me ka huina o eha tausani' âlapa a pau i loko o kapa me ka Hawaii o ka Hookah.

hana hoihoi 'kūʻiʻo

Nā hoahānau i i hai mai ia, no ka mea ke kumu, ka mea, i ka haule ana mai. Ka mea wale nō mea i ua ikeia no i keia la - o ia ma hope o ka'opi o ka ohana hana i kekahi i kekahi, aole lakou i ole kamailio hou, a ua lilo lākou pāʻoihana ma ka ia manawa ikaika nā kānaka hoʻokūkū.

September 21, 2008 (International Day o ka malu) hui kālepa confrontation ua lilo i pau ai, a me ke alakaʻi o nā papa hana mau, e lulu lima. Ke unifying ololi o ia i hoolaulea kila pôpeku a me ka hale kiʻiʻoniʻoni - i loko o ka papa o ka hanana i nānā akula au i ka Documentary ho film a e pāʻani i ka kūikawā ń.

Ke kāmaʻa poe "Adidas" i luku mai i ka nui helu o kaʻao 'âlapa, me ka inoa o kekahi o ia ma ka hālāwai hoʻolohe manaʻo i loko o kanaka, ka poe i hoihoi i ka haʻuki:

• Zinedine Zidane.
• David Beckham.
• Lev Yashin.
• Mohammed Ali.
• Dzho Freyzer.
• Lionel Messi a he nui 'ē aʻe.

Ua mea maoli i mau 'âlapa, e haʻalele' aelike.

Kēia momoku ahi o ka loa he ākea ma Rusia, a me ia mea i ka predominant hapanui o ka wahi lulu âlapa pôhili me ia makahiki, no ka, niioaaonoaaiii, i ke kālā uku.

Adolf Dassler i ka entrepreneur mua i hoomaka ia,ʻo hoolaha kona mau huahana loa-ike 'âlapa, me kaʻeleu hao hoʻolaha i lilo kekahi o na kumu nui kumu o Adidas hui kālepa kulekele. Ua aneane kekahi nui nii? Hanana ho okumu i kekahiʻano o nā 'ike loea hou i kekahi manawa hou e holo, i ka superiority o Adidas kamaa. Ma keia hihia, mahalo i kaʻeleu alu like 'ana me ka hailonaʻana o nā' âlapa like me ka hopena o ka hui e hana i ka mea maikai kāmaʻa no aneane pau ka hoʻopaʻi 'ana.

Once kanaka wale ike sneakers "Adidas". I ka moolelo o ka momoku ahi i alakai ai i ka mea i kēia lā ia mea i kekahi o ka maikai loa-kuai a me ka maikaʻi-ike a pau ma luna o ka honua i loko o ka mahinaʻai o nā haʻuki lako a pan no ka mea, ma lalo o kēia Hawaii ka loaʻa nā mea a pau i mea e pono ai kēia 'âlapa.