Paipai 'ana i - He aha ka mea? Ka hui, a lawe mai o ka hana

Mahuahua Competition i loko o nā wahi kanaka me ka koe,ʻo ia ka mea i marketers e ho'āʻo ana e imi aoao hou e paipai i nā huahana. I kēia lā, hoʻolaha ua increasingly hoʻohana wahi malu hoi, a me ka hana naʻee aoao o i alakaʻi ai i ka consumer. E like me ka hopena, i ka huli 'ana no ka hou ano o ka paipai' aia no he ʻano o ka hoʻolaha, e like BTL, 'ole. E.ʻauhau'ēʻaʻe hoʻolaha, i ka loaʻa o a me ka paipai' ana i. He aha e paipai 'ana i? Pehea e hoopaa ia lakou? A me ka aha i ko lakou mau ano i laila? A pau keia e e kūkākūkā i loko o kā mākou 'atikala.

manaʻo

No laila, ua i hoihoi i ka paipai 'ana i. He aha mea i ka hana , e hoomaopopo aku, paha e mai e pono ai, akā, i ka mea "Promo"? Ma English i ka hua'ōlelo 'o ia hoʻi ... "hoʻolaha". Hiki pono o ia wahi, 'aʻole ia? Oia la, aka, ua kaumaha aku oe i kona wahi kūhohonu i loko o ka nani o ke kūʻai akuʻana, a, e hooholo i ka manaʻo o ka huahana paipai '. Kēia kau pili i ka lākou o nā ana, e lawe mai i ka consumer ike i ka pomaikai a me ka pono o keia a me ia mea (hana mark, Hookah) a me ka stimulation e hana i kūʻai. I ka papa kuhikuhiE mea hana o ka paipai 'ka hoʻolaha. He pololei me ka hōʻike (ATL), e a mākou a pau hoʻohana: TV a me ka Radio wahi lilelile, billboards ma na alanui, etc. Akā, nā mea kūʻai mai i emi pane maʻalahi i na ano o ka hoʻolaha, a me oʻoʻana i ka pono e hiki mai ana mai me ka hou wale nō o ka papa hoike o ka ke kūʻai akuʻana 'ike i ka lehulehu ... A he mea iʻauhau'ēʻaʻe, i hūnāʻia hoʻolaha, a me BTL, i pili i paipai '. Ka mea, i maopopo like 'ole-maʻamau' ana e lawe mai i ka olelo o ka 'ike e pili ana i ka huina hoonui i ka consumer. Hope i komo i loko o ke kaʻina hana o ka loaa 'ike a me ka pinepine mai i nana ole hoʻolaha memo a ike ia e like me ka hou pomaikai, a no laila nō i ka lawe' ana i loko o kēia hana.

AIM a me nā Pahuhopu o na mahele

Kekahi paipai 'mea mau i ka pahuhopu nui - e hoomahuahua i ke kuai ana o ka waiwai. Akā, i kēia alakaʻi supergoal likeʻole a me ke kapuai ma ka 'ole. H. A paipai' ana i. Kēia papa hana hana pono: ka hopena hiki loaʻa kekahi hana e ae, e hoʻokokoke i ka global ka pale kaua. Ka mea hiki ke hoʻouna i:

- mahuahua consumer kaʻike o nā waiwai o ka waiwai;

- e hoʻoulu hookolokolo ana a me ka hou kūʻai;

- i ke kukuluia'na o ka consumer hui o ka hoʻolaha memo a me nā nā moku halihali mokulele (Media) me kekahi mau huahana;

-,ʻo hou nā mea kūʻai mai;

- ka Launch o hou huahana a me ka lama;

- i ke kaua e kū'ē i stereotypes e pili ana i ka huina hoonui;

- ho okumu ana o maikaʻi Emotions ma ka pili ana i ka waiwai.

hoʻolālā

He nui na ano o ka paipai 'ana i, a ua wale ulu lākou helu like marketers i mau hooikaika ana e huli hou aoao o ka hoʻolaha huahana. Eia naʻe, ua hoʻonohonoho i nā kuʻina o ka makaukau ana o ka ke kūʻai akuʻana hana me ka a pau i loko o ka hoʻokahi kaulahao. Mua, e pono e hoakaka i ka manao a me ka pale umauma hoʻokahi hoolohe paipai 'ana i. He aha ka ke pale hoolohe? Kēia nā mea kūʻai mai i kekahi mau kau o ka 'ano (ke keka, makahiki, makahiki, a no laila, ma luna o. N.) With i kamailio ana o ka ua hoʻokūpaʻa. A laila, koho i ka palapala kahua kaua kūpono o ka hana, ua paa kona hua'ōlelo, ka Geographic laulā a me ka Bedroom. A laila, ua houluuluia i ka hana kōmi'ōkuhi, i koho kookoo, i ka mea pono hana (leaflets, kū,ʻaʻahu aliʻi, a no laila, ma luna o. N.). Allʻikepili i ohi ia i loko o ka noniakahi manao ma i paa ka uku no kela a me keia ano o ka hana. A laila, i ka hana ua hoʻokō, a me ka helu o kona laulā.

'ano o ka mahele

Ke easiest ala e pane i ka nīnau: "? Paipai 'ana i - He aha ka mea" ma kā lākou Mea Maluna. Na kahikoʻano - He mea hōʻikeʻikeʻuʻuku. Newer, akā, e-ninau-: leafleting,ʻanae, hoopapa, sweepstakes, makana mahele. O ka Hou Loa ano waiwai i olelo ia i ke kuapo-kuai, 'ole. E. Ka wehe aʻe o ka hoʻokūkū ana huahana ma ka hoʻokiʻekiʻe huina hoonui, bonus puu, coupons, keʻa-paipai' ana i, 'ole. E. paipai' hui kaulua a me ka pili-nâ huahana, waihonaʻike Mob. Nō hoʻi i kapa i ka laulā o ka merchandising paipai 'ana i,' ole. E. Hoʻokāinoa o nā kumu o ke kuai pos-kumuhana, Consulting ma ke kālepa papahele, 'ia o ka waiwai , a no laila, ma luna o. N. kekahi noiʻi i kapa ia ia e like me ke kūʻai akuʻana hana ma luna o ka Internet.

mea hōʻikeʻikeʻuʻuku

Puunaue ana o kekahi laʻana - heʻoiaʻiʻo ala e i kekahi kanaka, e hoao i ka huina hoonui. Free waiwai i loa o Laielohelohe i ka pale hoolohe. Aia i kekahi mau Lolina o ka mea hōʻikeʻikeʻuʻuku: puunaue ana o kekahi laʻana i loko o nā wahi o ka nuipa a akoakoa ana o nā mea kūʻai mai, hohola iho la ma ka puka Media (Hōʻuluʻulu manaʻo puke pasting ma sachets o shampoo, holika, ala), i ka wehe aʻe o ka hapa-nele he huihui 'ana i hoʻokō' ia i ka noae o ka waiwai. I ka hoʻohana 'ana i mea hōʻikeʻikeʻuʻuku e e akahele hoʻokolokolo ai i kou pale kaua a me ka hoolohe ana kona pono. No laila, lawe i ka eke o nike mayonnaise i loko o ka hoʻopaipai pipiʻi kūʻai aa i na shopper, no ka mea, e hiki "puupuu" i kona kiʻi i loko o ka maka o ka malihini i ka mākeke. Ma ka kekahi lima, e hāʻawi i ka pipiʻi ka uku nui loa huahana i loko o ka hoʻokele waiwai kūʻai mea meaningless. No nā kānaka kūʻai mai me ka olioli lawe i ka hāpana, akā, mea olelo lealea, e hana a mau loa aku ke kuai ana.

leafleting

Hoi o ka makana o leaflets, coupons, pepaʻikepili he mau makahiki aku nei ua nui loa holomua. I kēia lā, ua lilo kēia loa nike aoao o ka hoʻolaha no laila, pinepine ua discredited ia ia iho, a aole hoi e haawi aku i ka makemake kanawai. Ia leafleting - keia mea he loa ola ala e Alert i ka pale hoolohe e pili ana i kekahi mea, no ka mea hoike, e pili ana i ka mai ana mai 'ana i loko o ka hale kūʻai. Akā, e lawe ana mai i ka puunaue ana o leaflets paipai 'ana i pono i ka manaʻo pono. Ke consumer Aʻole i lawe ole mai i heluhelu pono informational hāʻina o nā haʻawina. He prochet a mālama i nā mea wale nō mea ia e pono no ia ia. No ia mea, leaflets Pono, e haawi nui i loko o ka maka o ka consumer. I ua, e lawe i ka kūpono kikokikona pono: he uku ho'ēmi, i ka manawa kūpono o ka launa like no ka makana, etc.ʻOkoʻa, ka mea, e ia o ka ukupanee a hiki i ka consumer - no ka laʻana, nui nei, ua pomaikai lakou, e lawe eke calendars kanaka ... I kēia lā e mea hiki ke hoihoi kekahi ikehu Customer, i paiia ma ka leaflet o kekahi beauty,'ōlelo aʻo, nā maikaʻi kēia 'ikepili.

Gift me ka kuai ana a me ka lotteries

Kanaka ano mea ia ia ka mea, ma kekahi mau makahiki i makemake i ka waiwai hookupu. Nolaila, laau me ka puunaue ana o na makana loaa ka ia pomaikai. He He ala nui, e hoʻoulu i ka mea kūʻai mai, e hana i ka nui helu o nā kūʻai lilo mai kekahi, a ma ka liʻiliʻi loa i ka hookolokolo ana kūʻai. Lolina o ka paipai 'ana i he nui. Ua hiki e mail coupons paha pūʻolo helu no ka waiwai pio:. An laʻana o ia i mua i ke hoolaha "Magnate" hau kalima - ka hana "Buy ka hau kalima, a loaa i ke kaʻa." I ka 2014, i ka poʻe i pāʻani mau Porsche Cayman nonono a me ka eleele, a pela hoʻoulu shoppers e ho'āʻo houʻano likeʻole o ka anuanu Dessert. I ka 2016, he Hookah o ka hau kalima "Tycoon" hana "Lamborghini" a hooauhee aku la o na mooolelo o ka hiʻona, haʻi akula i kona pomaikai nui, a no ka 3 mahina maʻa nā kānaka kūʻai mai i kekahi houʻano o ka huahana. Puu a me na makana a me lotteries i oi loa aku hoi pono i ka poe onipaa no, na waiwai a i papaia, e haʻi'ē aku nō ma luna o ka Media (ka waiʻona, kikaleki). Me lakou i mea hoike, o ka poe "Ochakovo" Promotional kai eʻe "loaa ke gula a me ke kala ingots," a i lawe mahele.

Competition a me nā kuisa

Kekahi koho giveaways mea heʻano o nā Competition, i ole wale pahu aku ai nā mea kūʻai mai, e kuai i ka waiwai, akā, no hoi e pū iā ia i loko o ke kamailio ana. Ua ua pinepine haliia mai la mawaho, no kekahi laʻana, Hawaii photo hoopapa, a e lanakila i ka mea nana i ohi i ka loa koho. Kēia i ka consumer ole wale, e komo i loko o ka Competition, akā, i hooluolu mai ia ia e hoʻohana i kona hoalauna, e koho no ia ia. Ua hiki aku i ka mea i na i komo iho ke kaʻana like 'ike e pili ana i ka papahana a emi i ka waiwai e lilo aku o ka hoʻolaha. No ka laʻana, EUROMAG Magazine ihola i ka quiz "lanakila i ka holo ana a hiki i Norway," hooikaika ana nā mea kūʻai mai e aʻo hou aku e pili ana i ka aina o ka oo? Ioauoa, a e pili ana pent-i koi. Ua hana mai e lawe ia manawa kalepa result, akā, i hooloihi ae i accumulative hopena.

Hoao aku la, a me ka ikea ai

Once nā mea kūʻai mai ho'āʻo i ka huina hoonui, hiki wale nō i ka mea e hana i ka kūʻai, nui mahuahua. Nolaila,ʻanae a me nā ho'āʻo ma i no laila, mahalo a me ka paipai 'o ka waiwai. Ae, e ka pipiʻiʻaoʻao o ka hoʻolaha, e pono kūikawā aʻo, akā, me ka pono o ka hoʻoneʻe mea oo hoaponoia. He mea e pono ai wale no ka pono koho i ka wahi o ka hana. No laila, e hoomanao na mea he nui e noho ana o na kulanakauhale pehea kekahi mau makahiki aku nei ma ka hopena pule i loko o hypermarkets ua literally overcrowded waena o Promotional ke kumu nui o hoao aku la,. E hoʻomaopopo i ka consumer waena a me ka kiʻekiʻe makahiki pae e ole e ho'āʻo i ka huina hoonui ma ka mākeke nui. Akā, ma ka Hawaii a me ka laau palau, iaʻoluʻolu ka berena i ka waina a me ka uahi paka.

pono o ka puu

Pili i nā mea kūʻai mai ma ka launa pu, a me ka hoonui - ia mea manawa o ka loa e holumua ai ke ala, e paipai i ka hope. Paipai 'ana i (paipai' ana i) e ia e hiki ai, e hai aku i ka consumer e pili ana i ka huina hoonui a me ka lanakila io e pili ana i hoʻolaha. Promo - pōpilikia a me ka pinepine o ka pipiʻi hoʻokolokolo, akā, ka mea, IeAUPIIe, IAa IO lawe mai ka poe ola, a me ka hiki hopena.