Segmentation o ka makeke - ia mea i ke ala, e hooholo i ka pae ana o nā mea kūʻai mai

Ma ke kūʻai akuʻana, he mea e like me ka mea i market segmentation. Kēia mahele hoʻokolokolo contingent ma luna o kanaka hiʻona. No ka laʻana, ka mea e pono ai, o ka nui o ka uku, makahiki, māhele 'āina, nā makakoho,ʻano. A pau kēia mau 'ikepili ae i ka Hookah e hooholo ina mea mea mea eʻoi aʻe, e kuai lilo aku i ko lakou mau huahana ma keia wahi.

A pahuhopu i loaʻa he segmentation o ka makeke - mea e kuhikuhi i kela a me keia o na koho pūʻulu o nā mea kūʻai mai i 'ano like e pono ai no ka lawelawe a me ka ukana. Mai ka hopena hilinaʻi nui ma luna o ka olelo hooholo i hana, e kālele ana ma luna o ka hoʻokumu o kekahi mauʻano o ka huahana.

ʻO kēia mau hoailona o ka makeke segmentation :

- Kuʻe: noonoo i ka wahi o ka wahi, ka heluna nuʻa a me ka aniau;

- HI: wehewehe aku ma ka hoohanau, makahiki, helu ana o na kanaka ma ka 'ohana;.

- psychographic: e wehewehe i nāʻano o ke kanaka, temperament a me ka aoao o ke ola (ina i ke kanaka i ka Hobby like ia mea authoritarian paha e komo a pau loa, makemake e hele ole mai e like me ka hele ana);

- kaiapili-yeiiiie? Aneiai: hoomaopopo ana i kekahi kanaka i ka oihana ma ka hui, kā lākou kūlana, loaa a me ka hoonaauao;

- 'ano' segmentation o ke kuai nei:

kekahi) i kekahi kanaka e hana i kūʻai (regular ole kūikawā i ka manawa maopopo);

b) ke kūlana o ka mea kūʻai mai, aole loa i loaa i ke ano o ka waiwai, ka mua consumer, ka Loaʻaʻia mea kūʻai mai, he hou Customer, he mau hoʻohana;

c) ka nui o ka hokii: mehana, lōpū a me kaʻeleu.

g) i ka nui o ka hoʻokô 'ana i ka huina hoonui: unconditional, ioeeiiaiey, hale paʻa,ʻaʻahuʻoluʻolu;

d) ka mea i makemake ia e pōmaikaʻi ai: o ka mea e like ai o ka hana, ka hoʻokōʻana;

e) Pono ka 'ilikai: kiʻekiʻe, meakino, haʻahaʻa;

g) e pili pū ana i ka huina hoonui: hoihoi, 'oluʻolu,'ākilikai, io,ʻenemi.

Marketers hiki makaikai i ole wale i ka pae ana o nā mea kūʻai mai, akā, no hoi, e hoʻomaka market segmentation huahana. Kēia ke kaʻina hana no ka pono i ka mea e hooholo i ka loa i makemake huahana ma ke kuai, kālailai i nāʻano o kona manaʻo, loiloi i ka laulā kuhikuhi, a, e kuhikuhi i ka hoʻoneʻe kaua, e hoʻoikaika 'ana i ka hoʻokūkū. Aia i ehiku waeʻano o ka segmentation:

1. By huahana pae (no ka laʻana, i loko o ke ao o ka makeke o ka hale nā mīkini home i loko o kēia wahi, e like me ipu lepo, holoi machines, ka hao, kīwī, etc.).

2. Ma ka mākaʻikaʻi, i nā hiʻona a me ka mana o ka hoonui - ka loa, he pono ole type. No kekahi laʻana, e pono e wehewehe i ka segmentation o ke kokoleka:

- Waihoʻoluʻu: pouli, ka waiu, keʻokeʻo;

- helehelena: ka hoaka a me ka pōhakuʻula;

- filler: me ka hua pisetakia, paʻi hua waina, maemae.

Nā lāliʻi E e lawe mai i kēia kaʻina hana, i ka hiki pono o ka mea, mea, e huai ae marketable niche.

3. ka nui o nā kumukūʻai: haʻahaʻa, meakino, kiʻekiʻe.

4. By Hookah - e leie aku oe, e hoakaka a pau makeke i komo, e hōʻike i ka hopena a me ka nui o ka Competition. An laʻana o ka segmentation: o nā 'āina, ma ka ahi, e like me ka Hookah ka inoa.

5.'ōpala: kuhikuhi i ka loa koi ano o ka'ōpala (disposable, kieke, palekana mai ka wehe).

6. Ma hua'ōlelo o ka leo a me ka nui o ka waiwai: e hōʻike ana i ka loa, he pono ole, a pono ke ano o Kūʻai no nā mea kūʻai mai. No ka laʻana, pia hue no segmentation: 0.5 hano, 1.5 hano, 3 nā lika.

7. Ka hui wahi, i ka loaʻa o ke ao ana o kekahi mau mea e ae.

Market segmentation - o ka pono ala e hoakaka i ka hui o nā mea kūʻai mai, a me ka segmentation o ka waiwai - ka 'ike o ka loa i imi ai ma hope o' ano o ka huahana a hana.