Ke kupaianaha pomaikai moʻolelo o ka mea hoʻoheheʻe kālā a Coffee "Starbucks"

Govard Shults kanakolu makahiki aku nei i loko o ke kope hana, hahai wale i kekahi hana: e hooikaika i ka mea kino pili ma waena o na kanaka ma ke kīʻaha o ke kope. "Starbucks" Ano, oia Aloha CEO. Akā, ke alanui a hiki i ka luna ua i maʻalahi. Pehea i Schultz, he kanaka no ka poe ilihune hana-papa ohana, pepehi me ka hoopii ole, a hoʻokumu i ka nui lei o ka pō pōʻeleʻele loa i loko o ke ao nei?

iki Kawaihae

Schulz Ua hānauʻia ma July 19, 1953 ma Brooklyn, Nuioka. Kona ohana ua i okoa mai ke koena. Ma ka hālāwai ninaninau me Bloomberg, i mai la ia e ulu ana i loko o ke kaiāulu o ka poʻeʻilihune kanaka. No laila, e like me he keiki ua komo 'o ia i loko o ke ao nei o ka kanaka like ole, ilihune ua hoano e ia ma ka koke elemakule. A lohe o Schultz ua wale 7 makahiki, kona makua kāne, he kalaka Keaukaha, ka mea i komo i loko hoopakele diapers, oia hana ino iki mai ia i kona wāwae ma ka oaeouee? Mahuka ana. Ma ia manawa, aole he ola kino lapaʻau a me ka uku, no laila, i ka 'ohana i waiho me ke kumu o liʻiliʻi.

Ma ke kula kiʻekiʻe, Schultz 'Imi pâʻani' o ia, a loaa i kekahi kime pāʻani ka hoʻokuʻu 'ana i ke Kulanui, ke aupuni' o Hawaiian Hawaii. A laila, i ke kanaka opiopio i hele i ke kulanui, a me ka hope hoʻoholo no ka iho i ka mea makemake e hoʻomau i ka pāʻani pôpeku. Tuition i ia e uku, no laila, i ke kanaka e hele i ka hana. He hoʻomaka me ka bartender, a me kekahi manawa, a hiki i kona mau pou.

Ma hope o ka puka i ka 1975, Schultz ua hana ma ka makahiki i nā haʻuki kumu i loko o Hawaii. He Ua kono ia ka poe "Xerox", kahi āna i loaa ka hoao ana i ka Hana ana me nā mea kūʻai mai. No ka lōʻihi manawa hoomaha iho la oia malaila i ka makahiki, a noho iho la ma ka Kuekene huakai pili i ko ka hale ona oihana a pau.

Ua ua malaila ia i kukulu ai Schultz i ka 'oihana, a lilo iho la ia i ka mua manakia nui, a laila, pelekikena Hope. He hoʻokele ke kuai Amelika Huipû i loko o kaʻoihana i loko o New York. Ia mea i loko o kēia poʻe,ʻo ia loaʻa i ka hao inoa "Starbucks" mua, ua o Laielohelohe i kona noonoo ana ma o ka helu nui o ka drip kope hana akua. Hoihoi i loko o Howard ua hoʻoholo ihola e kipa Seattle, e i koho ma mua coffeehouse nona: Gerald Baldwin a me Gordon Bowker.

Familiarity me ka poe "Starbucks"

A makahiki ma hope, i ka laila 29-makahiki-kahiko Baldwin (hoʻokumu o "Starbucks"), ma hope, kono Schulz e hana, a kaumaha aku la ia ia i ka oihana o ka luna hoʻokele o ke kalepa ana a me ke kūʻai akuʻana. A laila, i ka "Starbucks" he mau hale kūʻai wale ekolu ma i ka paona o ke kope kuai lilo aku no ka hale hana. Ka mua Starbucks hale kūʻai nō i koe a mea ma luna o ka Pike Place Market ma Seattle.

Fateful huakaʻi i Milan

Schultz ka hopena hoʻololi dramatically ka wā āna i hoʻouna aku ai iā Milan no ka hōʻike. E Nihi Ka Hele a puni ke kulanakauhale, unuhi ae la ia i ke kanaka opio noonoo ana i ka espresso laau ki, ma nā meaʻike a pau i kona nā mea kūʻai mai ma ka inoa a me ka mālama aku iā lākou i kekahiʻano o ke kope kea, ina paha he mea cappuccino paha latte. Schultzʻike ihola i ka mea o kekahi mau hoa launa, e kōkua e kuai aku kope.

I ka makahiki 1985, Howard haʻalele i ka "Starbucks" ma hope o kona Italian manaʻo i ole lawe i ka Mamua. Koke ia i hoʻoholo i loaʻa i kona mau poe, Il Giornale (unuhi mai Italianʻano "kela la i keia"). I mea e kuai i ka lumi no ka kope, Schultz pono e ohi i oi aku mamua o $ 1,6 miliona. He hana no ka makahiki i loko o ka poʻe 'Strakbars ", ho'āʻo ana e wehe i ke kaulahao o ke kope hale o ka Italia ala.

Ma 'Aukake 1987, Schultz i mohai aku i ke kulana o General Hoʻokele o Starbucks, a oia no eono kope.

Ka hiʻona o ka mea ulana pukapuka, "Starbucks"

Amerika imbued koke me ka manao no o ka huakai. I ka makahiki 1992, "Starbucks 'ulana pukapuka, hele aku la ma ka Nasdaq kumukuai mail. Ka poe mua, he 165 hamama kumu, waiwai i $ 93 miliona no ka makahiki. No laila, ma ka makahiki 2000, "Starbucks" Ua lilo i global pukapuka, ua wehe oi ma mua o 3,500 ka pō pōʻeleʻele loa, a ua loaa $ 2.2 ieeeea? I ka makahiki loaa. Schultz i kekahi o ka loa influential kanaka ma Amerika.

"Starbucks" ua ole mau ma luna, he hoi ole 'ana hoʻii. No laila, i ka 2008, Schultz hulina i paa hou mai la oi ma mua o hoʻokahi haneri o nā hale kūʻai, e ao aku i ka bartender, e hoomakaukau ai i ka espresso hemolele.

E like me kekahi hapa o ka mihi Schultz hai i ka "Starbucks" makemake e hoolimalima i ka poe mamuli o-koa. Hope ka makahiki, i ka poʻe hoʻopaʻa i nā lono e uku kulanui tuition o ko lākou mau limahana.

I loko nō o kona hana ma Starbucks Schultz i mau haawi makakoho i kona? Aaiuo, i ka mea, ke kahea aku nei na hoa. Ka mea, e kaumaha ana i ka hulina mālama 'a me ka lapaʻau, e ho ololi i keia hihia me kona makua kāne.

Schultz Ua hoopukaia he hana puke, "E ninini ia i loko o kona naʻau i ke kīʻaha no ka kīʻaha kukuluia Starbucks».

Starbucks mau i ka ulu, ka mea i kēia manawa, ua makahiki kuai ana o ka oi ma mua o $ 16 ieeeea, no laila, Schultz i ka waiwai moku'āina. Kona upena maikai ua oaeuiinoe i $ 3 ieeeea? - he oiaio millionaire.