Pehea e aʻo i ke kumu o ke kalepa?

Internet kalepa ae la lakou he mea e, o ka huina o ka a pau na malihini a hiki i ka pūnaewele o nā kumu waiwai. I ka lā, nā mea a pau hoonohonoho ai i kalepa ae la lakou i ke ki i ka ka puka waiwai o ka papahana. Kekahi kalepa ae la lakou ke lawe mai kekahi kala, akā, hoʻokahi mea mau: mea pono mau e oi aku ma mua o ka mea mea ma ka minute. E ho'āʻo mākou e kahińuli i ka theme like o ka Kanaʻana, e like me ka mea i hiki i ka au mamuli, i mai a pau nā nīnau nui e ala mai e pili ana i ke kalepa ae la lakou beginners ke Kikowaena Kahu.

kalepa ae la lakou kumu

Kalepa ae la lakou hiki ole e hana mai o ka mea ole, e like me oe hiki ole wale e kakau kala. Malihini pono e lawe mai i loko o nā, nui kumu e i lanakila mua kona iho hoolohe mai. E ka loaʻa mai a kalepa ae la lakou kumu nei no i keia la:

• kumuhana kiko'ī;
• pōʻai latike;
• lawe lima elele;
• i ka lepe puke ma ka lako;
• portals a me Usenet;
• aku-laina hoʻolaha;
• Pau online hoʻolaha;
• nā kumu.

He noteworthy ia ia mea e pono ke kau i hou ala e monetize kou pūnaewele pāhana eʻohi i ka mea e pono ai ka hoʻolālā o ke kula ka ulu ana. Inā 'oe manao e e kala mai na kuai, e hiki ke hana i kekahi kumu o ka kalepa, me hoʻolaha. Akā, no ka maʻiʻo ioauoa mea,ʻaʻole e pono, no ka mea, i ko lakou pāʻoihana kükohu hoʻohuʻu loaʻa kālā ma luna o hoʻolaha kuai, a kalepa ae la lakou resale oi pipiʻi ka mea, o kekahi moʻolelo. Nolaila, ua mua noonoo i ke kumu o ka noa kalepa.

Pehea e kiʻi noa nā malihini

Jump mai kekahi pūnaewele o nā kumu waiwai i kekahi Internet hoʻohana hiki e loaʻa i ka loulou a ma ka hoʻohana 'ana i ka search engine. He mau koho kaumaha nui o ka noa aoao, e kiʻi kalepa. Aia ma lalo, ua lawe mai i ke kumu o examples e kiʻi kalepa ae la lakou mai ka nui kumu:

1. Search kiko'ī. E kiʻi i ka luna o nā hualoaʻa mea easiest eʻohi i ka hana semantic kāna mau 'ōlelo i nā'ōlelo āna. Ma lalo o kēia mau noi, e pono e kākau 'atikala i, e kālele ana ma luna o kekahi mau hua'ōlelo hou.
2. Social e like "Vkontakte" a me ka "Facebook" hiki ho okumu ana i lehulehu hoihoi pūʻulu. E hoopiha mai ana i kēia mau pūʻulu hana hoihoi maʻiʻo, a waiho i ka loulou no ka mea, i loko o nā lehulehu mau kikowaena, e hiki hora i ka mea kūʻai, a hiki laila, e huli i loko o ka pepeiao o kāu paena.
3. Elele no ka lawe lima manaʻo kākoʻo i ka hana o kaʻauʻau kai bots. 'Oe ke hana i kekahi bot me ka hana mau pane a me kanaka, e kiola aku kekahi i kekahi loulou ia ia. No laila, e kiʻi i ka hoolohe, a laila, hiki ke hoʻolilo i kalepa ai i kāu paena.
4. Inā 'oe ua kiʻekiʻe kalepa ae la lakou aiee, mai kekahi kumu i, hana paakiki e e kanaka hou i kou paena i kou mau punahele, a kipa ia mau.
5. Portals o ka ukupanee, e like me "Peekaboo" a me "Habrahabr", i nui'ūheheʻe hoolohe mai. Inā 'oe zarekomenduete malaila oe, oe e e hiki i ka mālie hoʻohanohano i kou paena' ole huahana.
6. People nō e hele mai a nana i ka billboards. Kēia hoʻolaha iaoiaeii hana pono no ka nui me ka unahiʻole hoʻolaha Bedroom.
7. Online hoʻolaha he nui konaʻano likeʻole, a me ia mea maikaʻi, e mai i pono ai i ka 'oihana, ua nānā wehewehe i kou pahu hopu a me nā Pahuhopu.

New kumu o ke kalepa

A hou kumu o ke kalepa i kou puka i e, no ka laʻana, kalepa ae la lakou, mai lawe lima noi.

Malihini i ka online, kūʻai hiki ke o Laielohelohe me ke kōkua o nā mea paahana e like "o Yandex.Market" e hōʻike i ka hale kūʻai i ka lalo kala. Ināʻoe e makemake 'ole paha hiki ole emi ke kumukuai - e hoʻololi i ka helu ma ka punaewele, a pü ana me ka Client ma ke kelepona i ka wa, e ho'āʻo e wehewehe i aku la ia ia i ke kumu kūʻai o he uuku oi aku ma mua o ka'ōlelo ma luna o ka punaewele. He nui nā mea kūʻai mai mai i makemake e imi hou-hale kūʻai, a pili no hoi i ke kuai ana. E hiki no hoi ke hoʻohana doprodazhy (apsely) no nā mea kūʻai mai o kēia mauʻaha hui uila.

News hōʻiliʻili nūhou,ʻaʻole naʻe e like me ka mea kahiko, e like me ke ao nei, akā, he nui ke Kikowaena i nō underestimating i ko lakou mea nui. Inā e hoʻouka hou aku au i kou newsmen i loko o ka lawa ka helu o ka hōʻiliʻili nūhou i, e hiki ke kiʻi loa o ke kalepa ae la lakou mea wale me ia. Ma hope o nā mea a pau, kanaka makemake e heluhelu nūhou ma kekahi wahi, akā,ʻaʻole i holo ma luna o ka Internet ma ka huli ana i ka uuku iki'āne.

Contextual hoʻolaha

Ma kekahi kalepa niches e komo i loko o ka luna SERPs kokoke ole manaolana, no laila, contextual hoʻolaha i uncompromising pahuhopu. E paʻa ana i ka pōʻaiapili mea he akamai i ka poʻe i hana ia. He mea pono e hele ma nunui papa inoa o ka hua'ōlelo 'oʻoleʻa ka keʻokeʻo papa inoa o nā lā, a loaʻa Loaʻaʻia io hua'ōlelo. A laila, e pono i ka pale umauma hoʻokahi hoolohe, koho i ka Promotional pono hana, hoʻomaka e ho'āʻo ai, a ua nui no hoi na mea a pau. Ma pōkole, ia mea maikaʻi, e elele 'eʻe' ike kanaka, he maikaʻi hoʻolaha 'oihana. No ka mea, a lailaʻoe e i ikaika kamaʻilio me ka nā hana keaka a me ka manaoio i ke kālepa Kanal mea,ʻaʻole i ka lāʻapōpō e e uhiʻia, a me 'oe e hoʻomau e loaa i ka mea e pono ai puke o ka malihini i ka paena.

A like nenoaiu o ka hana hoopakele mai no hoi teaser hoʻolaha pāʻoihana a me ka mākaʻana i loko o ka lawelawe latike. Inā 'oe makemake e kiʻi nā mea kūʻai mai a kalepa ae la lakou waiwai - e makaukau e hana ma luna o nā mea kiko'î o ke kai eʻe.

Pehea la oe i ike ai i ka competitor kalepa ae la lakou kumu

Ke easiest e maopopo a me ka mea i kaulana hana Similarweb.com

Kēia hana apono 'oe e nānā i nā He kokekau wale dala o ka malama hoolohe, kalepa ae la lakou no aupuni a me ka kalepa ae la lakou kumu, kōkua nā mahele a me ka nohona inclusion. "Similarveb" maikaʻi no ka hoʻonaninani olelo o ka competitor, akā, no ka nui kamaʻilioʻana i e mahalo paʻewa ai. Oe ke kaha i kēia ma ke kālailai me ke kōkua o kou paena.

I kekahi manawa ka mea, hiki ke loaʻa ma ka paena LIKE LIKE Live Internet 'ikepili helu i ole password hoomaluia. Ma keia hihia, oe e e hiki ole i kekahi pilikia, e nānā i ka 'ikepili helu o ka puke. Akā, i kēia pomaikai e hiki loa kākaʻikahi, no ka mea,ʻaʻohe i kekahi manao, e alohi mau hua'ōlelo hou a me nā palapala i loaʻa ka mea i kā mākou kalepa.

E kōkua i ka hana, e imi mai hou e pili ana i na kumu o ke kalepa ana o kekahi e kekahi e hiki i ka i kēia lawelawe:

• alexa.com;
• compete.com;
• Semrush.com;
• Quantcast.com.

Ma waho aʻeo ia mau hae lawelawe, he mea hiki wale mai ia oe e hoihoi i loko o ka paena ua e kuai, e loaa hou Telderi.ru hoʻopunipuni. A laila, e hiki wale palapala i ke kuai, a lawe mai i ka mea e pono ana helu ikepili me ke kuleana, e kuai.

Pehea e kālailai kalepa ae la lakou loaa

I mea ole, e invent i ka huila, ho'āʻo 'ikepili helu lawelawe "Yandeks.Metrika", a me' oe ke hoʻohana i ka Ikepili like me ka hana Google Analytics kalepa ae la lakou kumu. He mau hana ua ikaika lakou e maona ai, a Track luna 'pahu hopu, i UTM-lepili, a no laila, ma luna o.

"Yandeks.Metrika" i ka launa hoʻohana mau 'ia e leie aku ka paena mea nāna e kū kaʻawale hana i ka mea e pono ai ka' ikepili helu, e hana i ka oki aeaiiua, i ka hoike i kekahi mau lā a me nā hoailona, a no laila, ma luna, D. Akā, ke hana mai Google me ka hou noniakahi me kona contextual hoʻolaha Ad Words.

Pale umauma hoʻokahi kalepa ae la lakou kahi

'ikepili helu hana "Google Analytics" hoʻolako i ka loiloi' okoʻa no pahu hopu. Ke AIM ma keia ano hiki ia kekahi hana kuhikuhi ma ka hoʻokō 'ana i ka huli ana. Kēia i ke kauoha, helu ma ka paena, i repost, a no laila, ma luna o. Pono wae pale ae no hoi ponoʻole loiloi i nā 'ikepili helu, a no ka loaa maoli' elele hāpana, me ka hoonoho iho la i ka pahu hopu o ka'ōnaehana ua paʻakikī e kamailio e pili ana i ka pololei loiloi 'o ka laulā o online, pāʻoihana.

Nā Pahuhopu i hoʻomaopopo loa, a me ka hōʻike, ahu iho hiki ke hoakakaia i pale a me nā palapala i nānā akula au i ka malihini, a me ka kekahi helu o ia. Ka pahuhopu o ia i ke dala like paha. Ma keia hihia, no ka huli ana ana, e e piha ma luna o ka waiwai o kēlā me kēia huli ana, a e hoʻolohe ana i ka nui maoli ke ano. Ua hiki e, no ka mea hoike, ka mea i kā mākou a me palena iki nui o ka hana ma luna o ka paena.

Aia nō 5 ke ano o ka pahu hopu ana mākou i hōʻike mai iā ia i loko o ka papaʻaina ma lalo nei.

Pehea e kau i pahu hopu ma Google Analytics

E hoʻohui i ka hou pahuhopu ma Google Analytics, e pono ke hele i ke Keʻena Luna panel, a laila, i ka pale umauma hoʻokahi pauku - 'Pākuʻi pahu hopu.' Next, e pono e hahai i nā kuhikuhi:

1. E koho i ka inoa a me ka 'ano. Ke kumu hiki e oleloia, no kekahi laʻana, heʻaoʻao i wehe ma kāu lako ma hope o ka hoʻopau i mea e kuai ai kakau i ka leka uila-LekaʻElele.
2. Oe pono ke koho i ka HKH o ka pale umauma hoʻokahiʻaoʻao. Inā pono, e ke hāʻawi i kekahi ala no ka pale 'ana, a me ka waiwai o ka huli ana.
3. E hana i ka pale umauma hoʻokahi.

View hōʻike i loaʻa pahu hopu a me ka laulā o ka huli ana, e hiki ke ike "huli ana" e koho iiaciiie-laila "Kä Pahuhopu". Here e loaʻa mākou i 'ike ma luna o ka holomua a me ka mea huli ana holo' awelika, e kekahi e loaʻa ka 'ike ma luna o nā koi pohō a cia o ka pahuhopu. Menu "pahuhopu nui" e hōʻikeʻoe i kaʻikepili ma ka mea kiʻi palapala.

Ka "kalepa ae la lakou Sources - Ad Words" e leie aku oe e Hoʻokolo i ka laulā o ka hoʻolaha ma luna, a pūʻulu, paipai aʻo kai eʻe, e huli, huli'ōlelo āna.

pololei Noi

kauoha kalepa ae la lakou kahi kumu he wahi lihi iki o ka ninau, mai mea hoʻohana o nā 'ikepili helu mai Google. Direct hua'ōlelo ma ka unuhi mai ka 'ōlelo Pelekānia' o ia hoʻi "laina", i loko o ka pōʻaiapili o ke kula o ka malihini ka mea i hele pololei i kou kahua, i mea, mai i ka lepe puke.

Hotel kauoha kāhea aku a ke hiki e ke 'ano pololei noonoo i ka pono o ke kumu waiwai i kahi waiho hoʻolaha, aka ia oe hana ia. Ināʻaʻole - laila i maikaʻi, a laila ka mea, ke kau ka pololei, heluhelu pono.

Ka Ikepili kalepa ae la lakou kumu

Ka Ikepili o anuanu kalepa ae la lakou kumu o ia hoʻi, ka hana a me ka "Google Analytics".

It, e kālele ana ma luna o ka palapala hoike, a ua pinepine ia i loko o ka Ikepili. E wehe i ka mea ma ka koho "kalepa ae la lakou Sources" a laila, koho "a pau kalepa". Ka mua ka mea ma ko pakuhi o ka huina helu o nā mahele i mahele ai i kela la, e like me ka pono me ma luna o nā kumu o ka 'ike.

No ka piha Ka Ikepili, e kaomi ma luna o ke kumu e koho ia mai ka mau papa. Ano, e ke kālailai i au mamuli o ka kanaka kālepa kumu e aʻo i na mea i mea ole hiki i ka mau haʻalele 'ana. Mākou hana i ka Kānana o ka hou aiao.

Next, e hiki kele i ka palapala koho e like me kou makemake, e ho'āʻo na ana helu hypotheses, hoʻokūpaʻa a hoole aku ia.

Mai Mai aa aku i kala

'Ikepili helu - kuokoa scientific ka hoʻopaʻi e loaʻa nui pitfalls ka wā intuitive na mea maoli e e hoohalike ana mai me ia mea. No laila, o ka nui ke dala e lilo i kalepa ae la lakou uku kaha, i ka nui o ka pilikia a hiki i ua'āpono ano o kaʻikepili o ana helu mea hōʻikeʻikeʻuʻuku. No laila, ua hana mea maikaʻi e outsource i ka 'Oihana.