Veblen kanawai, a me ke kumu mākou e hana irrational kūʻai lilo mai kekahi

io mai auanei ia kēlā me kēia o ko mākou ma liʻiliʻi pōʻeleʻele loa me garish signboard o ka momoku ahi kaulana, a heʻoiaʻiʻo "makahiki" kumukūʻai. I loko nō o ka mea i keia mea e like ai huahana oe ke kuai maluhia, a ma ka kupono o na lilo, he mau kanaka i makemake i ka uku hou no ka pono keia mau mea waiwai o nā huahana kūʻaiʻia i loko o kēia mau ioaaeia. A, me ka makemake e kiʻi ai i kouʻaʻahuʻuʻuku lā ma hoaie dala kuai ka kekahi manawa, no ka ikaika i kanaka pana aku au i nā manawa kali ana ma lōʻihi lālani - Pehea e wehewehe i kēia hana?

Veblen kanawai: manaʻo a me ka o Mānoa,

Ma aneiai kumumanaʻo hiki ke puunaueia solvency koi no ka huina hoonui i loko o nā pā waeʻano: iaea ooieoeiiaeuiiai a me ka 'ole-ooieoeiiaeuiiai koi. A ina o ka mua pūʻulu mea pololei no ia i ka consumer ka mea e like ai o ka waiwai a lawelawe, i ka hope o ka hilinaʻi nui ma luna o kumumea kona pilina me ka mau mea kōkua waiwai hiki e loa paʻakikī e kumumea. Kekahi kanaka kuai mea e makemake e kuai i ko lakou mau hoa (bandwagon kanawai), 'ē aʻe imi e ku mai, mai ka ahakanaka (snob kanawai), oiai kekahi poe makemake e hoala mai i ko lakou prestige a me ka noonoo e kuai pipiʻi mea. ua ho'ākāka 'ia ma ka hope hihia i loko o au mamuli o ka economist Thorstein Veblen, i loko o kona hanohano o ka hana o ka waiwai a me ka lawelawe mea,ʻaʻole no kona Manao iho la ia mea, a me ka hana i kaʻaoʻaoʻelua manaʻo, a loaʻa kona inoa - "Veblen kanawai".

Kēia Amelika futurologist a me ka essayist ua palapala i ka helu o nā puke e like me "i ka kumumanaʻo o Entrepreneurship", "i ka kumumanaʻo o ka Haiwan Class" a me na mea e ae., Ma i ka manaʻo o " 'ihiʻihi a me ka conspicuous hokii," Ua paa komo i loko o ka maʻamau o ke ola ana o sociologists a me economists. E like me ia Veblen, i ke kālā no ke kaiāulu kanaka, koi loa ikaika ololi ke ala ola "holika o ke kaiāulu". Ke kiʻi o ka wa kaawale, ka papa ola ua increasingly e lilo i ka kūmau a me ka benchmark no a pau na kanaka. No ia mea, nui ka poe i imi e replicate i nā ho'āʻo iho au a me nā koho o nā oligarchs, ke "gula wa uuku mai", hoku o ka hōʻike hana, etc. Akā, ua nui kēia mau marketers.

Veblen kanawai: ola examples

Ke kūlana hokii, hiki ke ike i aneane kela huli. Just nana, pehea ka mea, hoʻomākaukau mākou mau lunakanawai, a mea e kipaku. Ua mea no hoi e hiki i ka i leʻaleʻa a me ka hele aku i kekahi o nā kaila boutiques, a noi kumukūʻai. Veblen hookoia ua pinepine hoikeia ma ka loiloi 'ana o nā hana o ke akamai, e hana i ka pipiʻi Hawaii a me hotel, pinepine hoike mai ai ia ia iho ma ka hoʻolaha ma luna o ka' aoʻao o ka hana maʻamau Hōʻuluʻulu manaʻo puke. A ina ua hui ia e mālama i ka Lūkini uhane, e hele aku i ihola, e lilo ia i hoike kumu manaʻo kekahi kanaka i na uhane e e pono mai o Armani, Brioniʻaʻahu ma luna, a me ka huahelu, - mai ka ohi o Patek Philippe. I ka la mahope, ma ke ala, He loa mahalo i waena o ka Lūkini waiwai - waena o na kânaka o keia momoku ahi nā Vladimir Putin, Anatoly Chubais, S. Naryshkin, etc.

Hiʻona o ke kūlana o ka wahi lulu hokii

Veblen paradox Ua lōʻihi, uaʻikeʻia, a ma laila nōʻaʻohe'āina i hiki ke kākau i loko o ka koe. Naʻe, i ke ala e hana i loko o ka'āina o ka mea kahiko Soviet Union, mea me ka nui loa okoa mai kona hoike ana mai i loko oʻEulopa. Inā ka waiwai kanaka o ka lahui ulu'āina haawi aku i ko lakou makemake a hiki i ke kū hoʻokahi mikanele huahana ole momoku ahi me ka mōʻaukala o kekahi mau haneri makahiki, i ka papa kuhikuhiE anakahi no mākou compatriots mea, aohe mea oi ma mua o ke kumu keia i kuai kiʻekiʻe. Ke kiekie o ka waiwai o ka mea waiwai, no laila, iā ia ka mea, lilo hou waiwai a me ka mea i makemakeia. Ua pono e kaʻikaʻiʻia ma ka naau, ina Emo ole i oe i ka makemake e hookuu i loko o kekahi "momoku ahi" bagatelle. Mākou marketers - akamai kanaka, ma kā lākou mau hana, aole lakou e mai hoʻowahāwahā maila i ka hana me ka dukima manaʻoʻike i kūpono. Ike aha nō ho`ii iā mākou no ke kūʻai o kekahi mau mea, ua hiki hou naʻauao e i waeʻia, a no ka pale hoʻokali kūpono 'anahulu o kona Bedroom.