'O Franchise "Pyaterochka": hō'ike. Nuances o ka ho'omaka'ana i kahi'oihana

'O ka'ōlelo Franchising he'ano manawa kūikawā a hiki loa ke'ano o ka pilina ma waena o nā po'e kālepa. 'O ke kumu hope i ho'ohui nui'ia i ka ho'okō'ia'ana o kekahi mana'o.

'O ka Pyaterochka franchcha ka lō'ihi o ka'ike kaulana. 'O kēia kānana supermarket ka hua Lūkini'o ka X5 Retail Group.

Ho'ohālike'ia ka papahana o kēlā me kēia puka ma muli o ka koi o ka mea kū'ai aku i kēlā me kēia lā, kahi e noho kokoke ana kahi noho. 'O ka pū'ulu i koho'ia he kanaka me ka uku kālā, no laila, ke ho'ā'o nei kēlā me kēia luna nui e mālama i nā kumukū'ai ha'aha'a. Ho'omoe'ia ka hō'ailona o nā mea kū'ai'ē a'e ma o ka ho'okumu'ia'ana o nā uku ma kekahi'ao'ao o nā waiwai a mālama'ana paha i nā kuleana no kekahi manawa.

'O ka mo'aukala no ka ulu'ana o nā supermarkets "Pyaterochka"

'O ka ho'omaka'ana o ka Pyaterochka ma mua nui i loa'a i 1999 i St. Petersburg. I kēlā manawa, ua ulu wikiwiki loa ka hui "LEK" - ua lawe wale ia i'eono mau mahina no ka lanakila'ana ma ka māka'i Moscow a me ka wehe'ana o nā hale kū'ai he 15.

I ka makahiki 2002, ua ho'oholo ka ho'olālā o "LeK" e ho'ā'o hou i kahi kuhikuhi o ka ho'olālā pā'oihana - no laila he hua'ōlelo nui "Pyaterochka". I ka makahiki 2005, ua ho'okomo'ia ka'āpana o nā hale kū'ai "Kopeyka", "Penny People's" a me "Crossroads". I ka manawa like, ua kapa hou'ia ka hale mālama i X5 Retail Group.

I kēia manawa, ua ho'opiha'ia ka makuka o Russian i nā hale kū'ai he 6000, a'o ka wehe'ana o ka hapanui o ia mau mea ua ho'okomo i ka pyaterochka franchise. 'O nā pane mai ka po'e kū'ai aku i ka'oihana he mea kūpono loa ia,'oiai nā mea lawelawe o ka hui e ho'olako i nā mea kū'ai aku i nā papahana me ke kāko'o piha i nā wā a pau o ka ulu'ana.

Kuhi'ia ka unuhi'ana. Ke Kumuhana o ka hana

Ke ho'oikaika mau nei i ka makahiki 2002, ua ho'ololi ke Pyaterochka franchca i ka makahiki 2009 i kona papahana nui,'o ia ho'i, ua ho'omaka'o ia e ho'okau i ka waiwai (reverse) franchising.

'O kēia'ano hana like'ana e pili ana i kēia mau kumuhana:'o ka mea mua, ua hō'ailona ka luna aupuni a me ke po'o o ka X5 Retail Group i kahi'aelike hana, e like me ka mea i loa'a ai i kahi o ka'oihana novana ka nui o 90% o nā waiwai (koe na'e nā wai inu) a me ka ho'oponopono hale piha.

'O ka kū'ai'ana i nā waiwai ho'opiha i ka ho'okō'ana o ka hō'ili'ili'ana o nā loa'a me ka ho'oili hope'ana o ia mea i ka helu o ka mea franchisor. 'O ka uku o ke ke'ena i ka 13 a 17% o ka uku kū'ai.

Ma ka nui o ka uku i loa'a, pono e uku ka uku o ka po'e limahana, uku'auhau, uku, uku ho'olimalima, a waiho i nā kālā no ka mālama'ana i ka hale kū'ai.

'O ke koena ka waiwai waiwai o ka mea koho.

Ka uku o ka loa'a kālā

'Ehia ke kumukū'ai o Pyaterochka? 1,000,000 rubles, a'o ka nui o ka ho'okomo mua e pili ana i 8,000,000 mau'āpana.

Ma mua o ka puka o ka puka puka ki'eki'e, e hiki mai ka uku o ka hale kū'ai i loko o 1-2 mau makahiki.

Nā pōmaika'i o ka hā'awi kālā

'O nā mea kālepa kēlā me kēia mea nāna i wehe wehe i nā hale kū'ai kū'ai pinepine'ole i ka paio'ana me nā kaulahao kū'ai, no ka mea,'a'ole lākou i lawa i nā kumuwaiwai. Ua'ike'ia ka'āpana kū'ai kū'ai'o X5 no ka ho'emi'ana i nā kumukū'ai - he pūnaewele puka'ole. He'ano'oihana kēia, e like me ka mea i loa'a mai i ka mea kū'ai aku i ka inoa kaulana a me nā'oihana kūikawā o ka'oihana kū'ai, a hā'awi i nā kālā i loa'a i ka mo'okāki o ka'ohana makua a loa'a iā ia ka uku o ka hui o ka luna e hō'ike'ia i loko o ka'aelike kuleana.

'O nā Pyerarochka ma'amau ka'ao'ao i loa'a:

• E hana me ka inoa kaulana, a laila e ho'omaopopo i ka ho'omaka koke'ana i ka'oihana;
• He hō'ailona hō'oia no ka ho'omohala'ana o ka hale kū'ai;
• Ka lako o nā polokalamu a me nā palapala i ho'opau'ia;
• Ho'opiha piha'ia ka ho'onui'ana e ka'ohana makua;
• Kāko'o kāko'o pa'a piha;
• Ke alaka'i nei i ka hui a'oa'o.

'O ka mana'o no ka hā'awi kālā

E wehe i ka hale kū'ai'o "Pyaterochka" no ka hā'awi kālā'ana i kekahi mea no ka'oihana li'ili'i a me ka'oihana. 'O ka hō'ailona kūpono e koi i ka luna kālā e ho'okō mau i nā hana penei:

1. Ke a'o a me ka kau'ana i kahi palapala.
2. Uku uku o kahi uku uku.
3. Ke koho'ana i kahi kūpono o kahi e like me nā kūlana i ho'okumu'ia e ka mea kikowaena.
4. Ke kū'ai'ia'ana o nā lakohana technology a me nā'oihana kālepa.
5. 'O ka ho'olālā'ana o nā limahana me ka ho'ona'auao hope ma hope o ka hui kikowaena X5 Retail Group.
6. Ka wehe'ana o ka hale kū'ai, ke ho'omaka o ka kū'ai.
7. Ho'oponopono i ka hana a nā limahana, ka mālama'ana i nā kū'ai a me nā waihona waihona o ka waihona puke.
8. Ka mālama pololei i nā'enehana i ho'ololi'ia e ka'ohana makua, a me ka ho'ouna'ana'ole i kēlā me kēia palapala kauoha o ke kuhi o ka'āpana.
9. 'O nā mea i loko o ka hale kū'ai ma ke kūpono kūpono, ka uku ma'amau o nā uku a me ka ho'oponopono kūpono me ka budget.

Nā hana o ka mea waiwai

E like me ke'ano i koho'ia o ka hale kū'ai, hiki ke kū'ai'ia ka Pyaterochka ma'amau i ka 6 miliona mau rubles. A ki'eki'e. Ma ka manawa ho'okahi, ua koi'ia ka luna kuhina:

1. E ho'ouna i nā'ikepili ma kēlā me kēia hana pā'oihana, ka papahana palapala, ka hua inoa, a ho'omaopopo pū i ka mea pili i ke kelepona e pili ana i nā'enehana a me ka'ike.
2. E ho'ouka i ka pūnaewele a ho'ololi mau.
3. E ho'olako i ka mea kū'ai i nā wahi hana hou, hana hana, a me ka loa'a'ana o nā mea pono kūpono.
4. E ho'olālā i ka laikini ho'olako a me ka hō'oia e'ākoakoa nā mea hō'oia'i'o i hō'oia'ia ai'ole i kā lākou kikoena kiko'ī.
5. E hā'awi i ke kōkua kūpono e hō'oia i ka lawe'ana mai o ka wai'ona lama e nā mea kū'ai kālā.
6. E ho'okomo i ka hale kū'ai o ka mea kālā ma ka pā'oihana kū'ai a ho'olaha ho'olaha o ka pūnaewele.
7. E mālama i ka mālama'ana i nā hua'ōlelo o ka hōkele.
8. E uku i ka uku ho'olimalima.
9. E hana i ka loiloi i ho'onohonoho'ia.

Nā makemake i ka mea kū'ai aku

'O Franchise "Pyaterochka" hiki i ka hoa hana hou ke helu ma ka waiwai pa'a wale nō, akā, e hō'oia'i'o ho'i'a'ole e waiho'ia'o ia ma kahi'ano pa'akikī.

I kēia hihia, pono e ho'okō pono ka mea kū'ai aku i nā kumuhana i lalo nei:

1. Loa'a iā'oe a i'ane'ene'e'oe i ka waiwai.
2. Loaa a ho'olimalima paha i kekahi wahi kū'ai kūpono.
3. Pono kahi hale kū'ai kū'ai ma kekahi o nā'ao'ao ma lalo o ke kūlanakauhale: kahi noho / kahi moe / lehulehu a wahi nohona paha, kahi i'ike'ia e ka mea kū'ai lilo.
4. Hiki ke loa'a kahi alaloa nui ma kahi kokoke.
5. Pono e loa'a nā alanui āpau a me kahi wahi ho'oku'u.
6. Hā'awi i ka hiki i ka lawe'ana o nā mea waiwai.
7. Paena kūpono no nā mea kū'ai.
8. Ka laina kelepona a me ka pūnaewele.
9. Ka wai, ho'omo'ili'ana a me ka hawewe komo, ka ho'onā'ana, ka ho'oku'u'ana, ka hō'ailona pahuhoho, ka ho'omehana.
10. Pono e'ike pono'ia ka ho'olaha ho'olaha'o "Pyaterochka" mai kahi o ka holo'ana o ka uaki.

Mana'o no kahi wahi

'O ke kūlana o ka waiwai a me nā kumukū'ai o kahi i koho'ia e mālama'ia e nā mea lapa'au o X5 Retail Group. 'O ka mea nui loa o ke ka'ina hana holo'oko'a e pili ana i kahi o ka wahi kū'ai, ka heluna o ka'āpana, ka heluna o nā mea ho'okūkū a me nā hana hana - pehea ka manawa e uku ai'o Franchise Pyatyorochka. 'O nā'ike ma Moscow ma ke kāko'o'ana me kēia pūnaewele'oi aku ka maika'i.

'O kahi wale nō ka mea e pilikino ai i nā hoa kūikawā he po'ohina mua ki'eki'e loa ia, no ka mea, hā'awi nui ka māka'i kū i kēia manawa me ka li'ili'i loa.