'O wai kahi pae? Hō'ike o ka'oihana. Ho'onoho hou'ia o ka marketer

Ua no'ono'o paha'oe, ma ke'ano hea ka mea e kū'ai ai nā kū'ai kū'ai i nā waiwai no ke kū'ai'ana aku? Hiki paha i kā lākou papahana ke ho'opiha'ia me nā mea a pau a ka mea hana i'ōlelo ai, ai'ole e lawe i nā waiwai wale nō i ko lākou le'ale'a? 'A'ole! Ma mua o ka piha'ana o nā waihona hale kū'ai i kēia a i'ole kēlā huahana, mālama'ia kahi noi'i kū'ai'oihana. 'O kāna kumu,'o ia ke a'o i ka noi e kū nei i ka mākeke kū'ai. Inā makemake kekahi'ano e ho'onui i ka kū'ai'ana, a laila,'a'ole hiki ke hana me ka'ole o ia'ano kelepona e like me ke kuhi'ana, nāna e hana i ka noi'i like.

Nā hana nui

Ma ka nīnau o ka mea e like me ka marketer,'a'ole he pane pane. 'O ka'oia'i'o,'o ka'oihana o kēia kūkawā i nā hui like'ole he mea like'ole. No laila, ho'okahi'oi aku ka mea i nānā nui i ka hui'ana o ka ho'olaha'ana i kāna waiwai, a'o ka mea'ē a'e e kau ana i ka noi'i'ana i nā mea hakakā a me nā mea ho'ohana.

Ma kēia'ano, e pane iki i ka nīnau,'o ka mea i hō'ike'ia, he mea hiki'ole ia. Akā, he kuleana nui kēia post. Ma ke'ano laulima,'o nā hana a kēia mea kūikawā'o ia e hō'oia'i'o i ka'oihana maika'i o ka'oihana a e ho'onui i ka hopena o kāna mau hana. I kēia hihia, pono e ho'ohana'ia ka'ōpili o nā māla'ike kū'ai.

Nā kuleana nui

Pono nā mea kū'ai kū'ai e hana:

- ka nānā 'ana i ka mana o ka mākeke;
- Nānā i ka'oihana;
- koi kūpono;
- hō'ailona kūlike;
- ulu ke kūʻai akuʻana papa kōnane.

E like me kāu e'ike ai, ua nui loa nā hana a kēia po'e akamai. He mea pa'akikī ke pale'ana i kēlā'ano o ka hana wale nō. Ma kēia kūlana, nā'oihana nui e ho'onā i nā ke'ena kūpono no ka ho'olaha'ana i nā waiwai. I loko o nā'oihana li'ili'i, loa'a kahi "luna kālepa'oihana kū'ai". Ka mea hana ma ka laua me kā lākou mau papa kuhikuhiE kuleana i'ō i kuai, a loaa ia nā mea kūʻai mai.

He kūkaho kūmua kekahi i ka holomua'ana i ka'oihana. Ma hope o ka manawa, hiki iā ia ke ho'onohonoho i luna no ke kālepa a i'ole ka luna alaka'i kālepa o ka hui.

'Ike'ike

'O wai kahi pae? 'O kēia ka mea mua, he kumuhana me kahi kumu pono. 'O ka po'e i'ike'ole i ke'ano o ka'oihana kū'ai,'a'ole e hiki iā lākou ke hana i ka noi'i a ho'omohala i ka mana'o kūpono no ka ho'olaha'ana. No kēlā'ano kūlana, a me ka ho'onui'ana i ka ho'ona'auao kūikawā ki'eki'e,'ike'ia ka'ike o ka loina, ka loina a me ka'ike kānāwai.

'O ka mea maika'i maika'i, ma waena o nā mea'ē a'e, pono e nānā i ka'ike a me ke'ano manawa no ka no'ono'o'ana. Pono'o ia e ho'oikaika i ka pilina me nā po'e'ē a'e, e noho maluhia, e ho'omaluhia ka na'au a me ka diplomacy.
Pono Marketers e e paulele PC hoʻohana, akā, ua ike no hoi i ke kumu o AEeAaOA, i ka loaʻa o ka oihana a me kekahi polokalamu. No ka mālama'ana i kēia puke, e hiki i ka mea lapa'au ke hiki i nā'ike pilikanaka. 'A'ole hiki iā ia ke'ike a me ka'ike o nā kumu o ka ho'olālā'ana.

Kūpono'ia ka noi'ia'ana o nā mea kū'ai kū'ai a pau e ho'ohana i ka'ōlelo'ē. He mea nui kēia i ka hana'ana o ka hui ma ka'oihana honua.

Pūnaewele marketer

Ho'okumu kekahi po'e lapa'au i nā kū'ai kū'ai'ana i nā maketi a ho'oikaika i nā ho'olaha ma ka pūnaewele Ua kapa'ia lākou he'ano'ē. 'O kēia nā mea kū'ai o ka'Ōnaeho. Ma waho a'e o nā mea a pau i luna a'e nei,'o kā lākou mau hana kēia:

- e ho'okipa ana i nā malihini kipa i ka pūnaewele o ka hui;
- ho'olālā i nā papahana Pūnaewele.

No ka hopena, pono e mālama'ia ka waiwai nui o nā hana kālā ma ka Pūnaewele puni honua. 'O ka Internet marketer he mea lapa'au i'ike'ole i nā kumuhana o ka kū'ai. Pono iā ia ka'ike ma ke kahua o nā'enehana loea, a me ka ho'olālā pūnaewele a loa'a i nā loea kūpono e hiki ai iā'oe ke loa'a koke i ka'ike kūpono e pili ana i ka Pūnaewele puni honua.

'O ka Internet marketer he mea lapa'au e hana nei i ke kūkulu'ana i nā ki'i ho'olaha a me nā puke,'ike maika'i i nā'enehana loea kelepona a hiki ke kama'ilio aku me nā mea kū'ai. E like me kā mākou e'ike nei, makemake nui kēia post. 'O ka ho'oweliweli pūnaewele he mea ho'ā'o nui e hō'ili'ili i nā'ike kūpono, i ka mea e hiki mai ana e ho'olālā a ho'oponopono'ia i kēia mua aku. Ma ke kumu o ka'ike i loa'a i loa'a ka'ike e ho'omohala ka mea akamai i kekahi papahana no ka ho'olaha'ana i nā waiwai.

Analyst Marketing Analyst

'O ka'oihana o kēia kauka he hana i ka hō'ailona o ka ho'olālā kū'ai, koi noi'i a me ke nānā'ana i nā manawa kūpono no ka ho'olaha'ana i nā huahana inoa hana hou. Pono e loa'a i ka mea ho'opuka kū'ai kālā ka papa maika'i maika'i loa o nā mea hana a pau o kāna'oihana. 'O kēia ka mea e hiki ai i ka pū'ulu ke ho'oikaika a me ka holomua.

'O wai ka mea hō'ailona'ikepili? He mea lapaau kēia no ka mālama'ana i nā holo'oko'a o nā mākele e kū nei a hiki iā ia ke ho'okele i nā mea i maopopo'ole.

He aha ka pō'aha o ka mea kū'ai kālā kū'ai? 'O kēia papa helu:

- Ho'opa'a i nā papahana ākea no ka pū'ulu o ka pahuhopu;
- ka nānā 'ana i ka makakuka kahi e loa'a ai ka po'e ho'okūkū;
- ka noi'i no nā makemake o nā mea kū'ai;
- ho'okumu i nā kulekele ho'ohālike;
- ho'omākaukau i nā pū'ali, a pēlā aku.

'O ka'oihana kū'ai'oihana,'o ia ho'i he lālā o ka hui nui, e komo pū ana ho'i i ka noi'i o nā māhele'āina. He mea lapaau e hiki ke ho'omohala i nā mana'o, e'ike i ka'ike pono, e mālama i nā hanana a me nā kānaka.

I kēia manawa,'o ka'oihana kālepa makaikai i loko o ka papa inoa o ka mea e ho'olaha a hanohano loa. No laila,'a'ohe mea ho'opūha'o i ka mea i hā'awi'ia e ka mea'oihana'oihana ki'eki'e i nā mea noi aku no kēia kūlana. Ma ke'ano he kūlana, ua nānā'ia nā moho no ka'ike o ka'ikenahana a me ka'oihana waiwai, kānāwai a me nā'ikepili, ka law e kau nei a me ka mo'aukala no ka ho'omohala'ana i ka hana a me ke kālepa'ana.

Pono ka mea noi no ka ho'onohonoho'ana i ka mea kū'ai kālepa e'ike, e no'ono'o i ka pilikino a me ka ho'olālā, e ho'ā'o mau no ka ho'onui'ana iā ia iho a loa'a iā ia ka mana ho'omana'o nui, nā'oihana a me nā mea nānā.

Ke kūpono

I kēia manawa, ua pa'akikī i ka loa'a'ana o kahi'oihana i loko o ke ko'oko'o i'ole e loa'a kahi ma'a. 'O nā mea nui o kēia'oihana i'oi a'e ka kaulana nui'o ia ka mea i uku nui'ia. I ka ho'omaka'ana o kāna'oihana, ua puka ke kulanui o kahi kula i'ike'ole'ia ma kahi o ka loa'a he kanakolu kaukani kālā. Ma hope o ka ulu'ana o kāna kālā he 50 a he kanaono mano rubles i ka malama. Akā'a'ole kēia ka nui. Eia na'e, no ka mea, he mea e ho'omana'o ai i ka hana wikiwiki'ana o nā po'e lawelawe mālama wale a me ka pa'ahana.

'O ka koho o ka'oihana o ka marketer hiki ke ho'opili'ia ma kona kūlana'a'ole i nā hui wale nō wale nō. I loko o nā lawelawe a kēia'oihana ko'iko'i a me nā'oihana kūkā.

Ma hea e hele ai e a'o?

No laila, ua'ike mua'oe i ke'ano o kēia marketer, a ua ho'oholo'ia e'ike i kēia'ano kūikawā. Ke akamai pū nō hoʻi o kaʻoihana ana Rabi na kanaka, ka poe i loaa kiekie ae sociological a me ka hoʻonaʻauao hoʻokele waiwai. Eia kekahi, ua nui nā kulanui i ho'okomo mua i kahi kuhikuhi no nā haumāna e like me "Marketing". Loa'a i kēlā me kēia kulanui i ka'āina he'ano kūikawā. Eia na'e,'o nā mea kū'ai ma Moscow,'o ia ka po'e i puka mai ke kula'o Moscow State Institute of International Relations, ka National Research Institute "Higher School of Economics", a'o ka Institute of Business and Business Administration o ka Russian Academy of National Economy and Public Administration ma lalo o ka Pelekikena o ka Russian Federation. Ke kapa nui'ia nei kēia mau kula ma nā mea hana o ke po'o. Ma mua o kekahi kanaka me ka diploma o ia'ano, ua pani nā puka o nā'oihana kūkākūkā kaulana loa i ho'olako i ka'oihana kū'ai.

Pehea e kākau hou ai a loa'a kahi hana?

I mea e noho ai i kahi hakahaka ma kāu hui i wae'ia, pono'oe e kākau i ka holomua. 'O kahi'oihana kālepa ma ka moku'āina e lawe i ho'okahi wale nō e like me kona a'o'ana a me kona'ano pilikino, e kūpono nō ia i ka mea nāna i hana. Pono e mālama i kēia i ka wā e kākau ai'oe i kāu'ikepili.

'O ka mea mua, hō'ike i kou'ike pono'ī no ka hui e ho'ouna nei'oe i kāu polokalamu hou. Kēia e wehewehe i kou mau 'oihana Hawaiʻi. E kau i ka'ike a me ka'ike. 'O kēia ka mea e ho'omaopopo ai ka mea hana e hiki iā'oe ke hālāwai a me kona kūlana. E hō'ike i kāu mau hopena ma nā wahi o ka hana ma mua. Mai hūnā i kekahi'ike.

Eia kekahi,'o ka ho'ona'auao. E wehewehe i ka mea nui wale nō, akā, e ho'opili hou aku. 'O ka ho'ona'auao pūnaewele,'oia'i'o, e lilo'oe i mea maika'i nou.

E nānā pono i ka paukū e pili ana i ka'ike. Maanei, pono'oe e'ike i ka'ike o ho'okahi a'oi aku paha nā'ōlelo'ē, ke loa'a ka palapala laikini ka'ahana (inā he), ke ki'eki'e o ka pa'a'ana o nā polokalamu PC'ē a'e. Inā loa'a iā'oe kahi pā'ani, pono ke kūkākūkā ma ka papa. 'O ka marketer, ka mea e pili ana i ka pili o ka nohona pili i ka mo'omeheu a i'ole ka hakahaka o ka nīnau, e uku'ia koke.

A laila, e hele i ho'okahi a'elua mau nīnauele. Inā nui ka po'e noi no kahi panihakahaka, hiki iā'oe ke ho'ā'o no ka hopena o ke ko'iko'i. Na ke ko'oko'o o ka'ahahui e lawe i ka waiwai nui loa,'a'ole i mākaukau a mākaukau no ka hana hana.

'O ka papa a'e kahi ho'ā'o a me nā naneele nane. Aia i kēia manawa a me ka koho'ana i kahi maika'i o ka maika'i.

Ke kūkulu'ana i kahi'oihana

Me ka holomua o nā kūlana a pau o ka hālāwai ninaninau, aia'oe ma kahi kūlana o ka'oihana. 'O nā kula ki'eki'e o nā kula e nele i ka'ike kūpono, e ho'okau i kahi "assistant marketer." Pono wau e ho'okō i nā hana li'ili'i a mālama i ka hana o ka hana ma'amau.

'O ka wā ma hope o ka ulu'ana o ka'oihana ke'ano o kahi koho. I ka manawa like, e ulu ana ka uku no kāu hana. Ma kēia kūlana, pono'oe e hō'ike iā'oe iho me he mea mea makamae. E kōkua ana kēia i ke kūkulu'ana i ke kumu no ka ulu'ana a'e i ka'oihana.

'O ka hana mua loa ma ka'oihana e lilo i po'o o ka'oihana kū'ai. 'O nā'oihana o kēia kūkawā,'o ia nō ka mālama'ana i ke ko'oko'o o nā limahana a me ka ho'omalu i kā lākou hana. Akā,'a'ole kēia ka palena. He nui nā'oihana e ho'okumu i nā luna ho'okūkū kūle'a kūkala ki'eki'e a hā'awi iā lākou i ke kūlana o kahi luna ho'onohonoho.

'O ka koho pono

'O ka'oihana o ka marketer kekahi o nā mea e'oi loa ana. Ma ke koho'ana iā'oe, e loa'a iā'oe kahi nui o nā manawa, e'ae'oe e hana ma nā wahi kūpono, a ma ka ho'oponopono'ana o ka hui.

'O kahi kūlana nui o kēia'oihana,'o ia ka pono e loa'a ka nui o nā mākau, nā'ike a me ka'ike. 'O kēia, inā makemake'oe, e'imi iā'oe iho i kahi o nā papahana like'ole.