I Kekahi Mau 'o Market Research In Papa

Hoʻokele waiwai i lōʻihi Ua i ka mana o kekahi moku'āina e hoohauhee ana. ʻO ka wā o ka makahiki i ole nei, ua imi na kanaka e, mai ka waiwai a pōmaikaʻi ai. Ka moolelo o ka "hoʻokele waiwai" ka manaʻo i kona aʻa ma ka kahiko Greece, kahi o ka poe akeakamai Xenophon i akoakoa mua hua'ōlelo elua, ke ano, "ko ka hale" a me ke kānāwai.

Inā 'oe e nānā i ka mōʻaukala o ka noho maikai ana, ka mea e hiki ke mahele ia i loko o kekahi mau mōʻaukala manawa, nui no ka hooulu ana o ka hoʻokele waiwai, e like me ka' epekema. Ma mua kanaka, e hoʻohana i ka'ōnaehana banal huakūʻai ana. Kūʻai - ka'ōnaehana o ka haawi ana i ka waiwai, i loko o oi o ke koi 'ia huahana. Ua kokoke nō i koe i keia la i na aina, kanaka e noho ana ma lalo o ka ilihune laina.

I kekahi mua i loko o ka ulu ana o oicyenoaaiiie ike i ka muli o ke kala. Kala - like i kekahi huahana, i hoike ma ka pono palapala i nā mea a pau i komo o ke kuai. I ka wa o ka ikaika kaua, kela poe kanaka ei kaua, a kāʻili 'ana i ka mokuna ma ka mea naʻe i hoʻohana pohihihi keia i eliiaʻi - ke kālā a me ke gula. Ua ua me ka Hekikai o ke kala, he mea hiki, e olelo ana e like me ka 'ole, me ka piha-fledged kuai. A laila, i ke kala a me ke gula banknotes e puku i pepa me ka denomination.

I ka mea, i ka makeke i mea? Kēiaʻano o ka huakūʻai-dala ana, a pū i ka wehe aʻe o ka waiwai. I ke kakahiaka nui iwakalua kenekulia, ua he hemahema no hoʻomalu ma ka hoʻopaʻa 'ana i nā wahi kanaka. Oia hoʻomalu i kēia manawa hea e marketers a me kā lākou mau hana - "ke kūʻai akuʻana" (mai ka English "market", "market").

Ke kūʻai akuʻana noiʻi AIM e wńnana i ke koi no ua hanaʻia ka waiwai, e ho omaulia kona koi ma ke kuai, a kuai puke. Ano, i ka puu o ka poe mohai aku ia mau lawelawe. Ho'ēmi i pāʻoihana nona i makemake e aa aku i ko lakou komo ana i ke kuai a me kā lākou i nā noi, ina ko lakou ike ua i makani hoʻi mai ma kuikawa haʻawina. Akā, ma hope mai a pau hiki ke hoolawaia e kauoha aku e pono ai ma ka kupono a me ka hoao ana i ka 'Oihana, he nui ka poe ma muli o ka hoʻopau' ana i ka hana i loko o ke kūʻai akuʻana, i mea e mau i ka maikai ia ma luna o nā hualoaʻa.

He aha ka hewa o keia hoopunipuni ka hiki e iʻaneʻi? Makaukau-i ke kūʻai akuʻana noiʻi, ka mea, mehe mea, Ua loaʻa, a kaumaha aku ma affordable kumukuai. Akā, ka mea, ua i lalo i kekahi awelika kūʻai lilo, i hiki ke hana ino wale o ka poe-Customer. Mea maikaʻi ka wā Consulting onipaa no e hana 'ana "ma ka paena", ma muli oʻikepili e pili ana i ka maopopo poe.

Ka laha loaʻa nui o kēia mau "paʻa" hana hiki no hoi ke hana oi ino ma mua o ka pono. He oluolu e noonoo ai i na i ka hopena ina ka ia study, e lawe ka lanakila o nā kānaka hoʻokūkū. Akā, i ua lü mea,ʻaʻoleʻo ke kālā, a me ka mea a pau pāʻoihana like me ka a pau: kona ulu ana a me ka wā e hiki mai waiwai, aʻo ia i mua.

A me ke kolu o ka nui ololi. Ke kaʻina hana o ka hōʻano hou 'ia hiki wale luku ka uʻi Akä naÿe ma waena o ka makaukau o ka haʻawina a me ka mea e hanaia ae la keia i ke kauoha. Value hiki e like me ka huina.

ʻO lalo laina ka mea i kauoha i ka hana ma ka makeke noiʻi hele nui aku waiwai ma mua o ka hoʻohana 'ana i ka nōhie type lawelawe.

Ua mea i nui ole, e hookahuli ai i ke kūʻai akuʻana me ka noonoo ole pōʻai ana. Hoomakaukau akamai mālama 'hoʻokele waiwai ma i ka nui holomua palapala. 'Aʻole surprisingly, ka ke kūʻai akuʻana mākaukau pinepine Profile aʻo aku i loko o oaoieei-institutes a me ka nohona kānakaʻepekema - i loko o ka humanities. All 'Oihana e hana ana me ka aneiai mana, pono e hiki ke lawe ia e käkuhi a kālailai, ma ka Akä naÿe i humanities na oihana, ma ke kākauʻana i kaʻike manaʻo a me ka launa pu.